How we win new customers for your online store profitably on Meta by leveraging a “belief shift.”

Frequently asked

Direct answers before the call.

These come up in almost every call. We answer them up front, so the call is saved for questions this page doesn’t cover.

Is Just Media a fit for us?

The best fit is a consumer e-commerce store whose product already has proven demand, whose margin and fulfilment can carry growth, and that wants to build Meta into a significant growth channel. Our typical client's Meta budget is at least $50,000 a month. We only do Meta advertising — if you're looking for a multi-channel agency or a one-off ad order, we're probably not the right partner.

How does pricing work?

The monthly fee is $6,700, and it covers the base costs of the partnership. On top of it there is always a pre-agreed commission on the sales we generate — the metric and calculation are defined before we start, so the partnership is profitable for both sides. You get an exact proposal after the call, before you commit to anything. See the pricing

What's included in the monthly fee?

Customer research, ad strategy, concepts, scripts, production and editing, static ads, daily media buying, analysis and reporting. UGC creator fees and any separate production costs are agreed separately.

When are the first ads in testing?

The first test round starts within 7 days of the engagement starting. Before that we set up tracking, data quality and account structure. After that, new ads typically go into testing weekly.

Who owns the produced material?

You do. Everything we produce is the client's property, usage rights included: videos, images and graphics. You're free to use it in other channels and after the engagement ends.

Who does the work?

Our own team. Strategy, production and media buying sit in the same team from start to finish — the work doesn't move to another team after the sale, and it's not outsourced.

How do you use AI?

We use AI daily as a tool for research, analysis and production. It speeds up material review, variations and execution. It doesn't decide what to think about the customer, which angle to pick or what to conclude from results. The final calls are made by people.

How do you get to know our brand?

We combine two perspectives: your company's strategy, products and goals, and your customers' real language, experiences and purchase blockers. We don't lean on a brand deck alone, but we don't deduce the whole brand from customer comments either.

What if an ad doesn't work?

Then we assess what the test actually told us. A failed ad doesn't automatically mean a useful lesson — the test has to be clearly designed and have enough data. When those hold, the result can tell us the chosen problem didn't resonate, the new explanation wasn't believable, the mechanism didn't stand out or the proof wasn't enough. The learning is logged in the Recognition Map and the next test is built on top of it.

Do you only make the ads, or run the account too?

Both. We produce the ads and operate the ad account daily: budgets, tests and scaling decisions. That's the core of our model: learnings flow straight from the account into production, and production's hypotheses show straight in testing.

How long is the commitment?

You commit only to the initial pilot period. After that, the engagement continues with a one-month notice period.

What does the 60-day result guarantee mean?

The terms are defined per client before we start: the target, the metric and the baseline are agreed together. The principle is simple — if we don't generate at least as much additional sales as your investment, we pay your money back.