What you get, how it's done — and what it costs.

The service

Four jobs usually split across separate vendors — here they run as one system.

Most stores buy these from separate providers — and the learnings get lost on the way. Here one team runs it all: what we learn about buyers becomes ads, and what we learn from ads changes the next round.

01 · Buyer and market research

We study reviews, comments, competitors and your account. We map the situations, words and doubts — and what the buyer needs to understand or believe next.

02 · Ad strategy and production

Findings turn into concepts, hooks and scripts in our own production — concepts are never capped by a quota.

03 · Systematic testing and learning

No random content stream: every concept tests one idea at a time, and the result steers the next round.

04 · Daily Meta account management

Budgets, tests, scaling and data quality handled daily — the account never drifts.

Formats we produce

• Founder ads
• Podcast ads
• UGC ads
• Street interviews
• Static ads
• AI-assisted variations

See the formats with examples →

We build the landing pages too.

When needed, we also build the landing pages the ads lead to — with the same buyer understanding as the ads. They are billed as separate builds, and the total is agreed so it works for both sides.

Process

The Shopkeeper's Sixth Sense™ doesn't appear by itself. This is how it's built.

Six phases running the same loop: every round sharpens the picture of what buyers know, want and doubt — and the next ad is built on it.

Phase 01 · We research the buyer's current world

Reviews, comments, customer service, competitors and the account as raw material. We look for situations, words and doubts — not generic pain points.

Phase 02 · We build the buyers' message path

Buyers are at different stages: some don't recognise the problem, some compare, some doubt. Each stage gets its own conversation.

Phase 03 · We define every ad's job

One job per ad: recognition, a new explanation, mechanism, proof or objection. The job decides what the ad says and with what evidence.

Phase 04 · We build the concepts and produce the ads

Hypotheses become concepts and finished ads in our own production. The format is chosen by the buyer's need — not by fashion.

Phase 05 · We test in the real market

Every test is a named hypothesis — we track which message, mechanism and situation produced the result. Decisions only on sufficient data.

Phase 06 · We update the map and build the next round

Results go into the Recognition Map. A working idea is multiplied into new hooks, formats and proofs.

Every ad starts from these questions

• What does the buyer think now?
• What do they need to understand or believe next?
• What stops them from moving forward?
• What message and proof can make the change?

Phases 3–6 keep cycling. Every round makes the Sixth Sense sharper.

Message path

One product, five different conversations.

The buying path is rarely straight. A person can see an ad, leave, read reviews, compare and come back later. That's why the advertising needs the right message for every level of awareness and readiness.

01 · Doesn't recognise the problem yet

The ad makes the situation visible so the buyer recognises their own experience.

02 · Recognises the problem

The ad gives the problem a new and interesting explanation.

03 · Knows the alternatives

The ad shows why this solution works differently from the familiar options.

04 · Knows the product, doubts it

The ad dismantles one essential objection or shows the needed proof.

05 · Close to a decision

The ad confirms the fit and gives a justified reason to act now.

Phase 3's job definition places every ad on this path — that's why one product needs many conversations.

Recognition Map

Ads change. The understanding must remain.

The memory of the Shopkeeper's Sixth Sense: every learning in one working tool — not in reports or in someone's head.

• situations where the need is born
• buyers' goals
• their exact words
• levels of awareness
• doubts and objections
• working mechanisms and proofs
• tested hypotheses
• next ideas to test

You don't just get new ads. You get a continuously sharpening understanding of what to say to buyers at every stage.

A real example

The customer's own words are advertising's best raw material.

”I was skeptical waiting for the glasses. I feared I'd fallen for an ad and cheap toy glasses would arrive.”

From a customer review

Reviews like this get read closely. We pick out the situations, words and doubts buyers themselves use — and build the next ads' angles and proofs from them.

The findings go into the Recognition Map, and the next ad is built on them.

Differentiation

In a mature market you don't win with a louder promise or a bigger discount — but with a new unique mechanism.

The longer a market has seen advertising, the more promises the buyer has already heard — and learned to skip. That's why the ad angle is built to match the market's maturity, not to shout louder.

01 · New market

The buyer hasn't heard the promises yet — a clear promise is enough to stand out.

02 · Competed market

Everyone promises the same thing louder — a bigger promise stops working.

03 · Mature market

The buyer skips the promises. Standing out comes from a new explanation and mechanism — why this works differently.

A louder promise

• the same claim in a bigger font
• a deeper discount
• more ads with the same message

A unique mechanism

• a new explanation of why this works differently
• a situation the buyer recognises themselves in
• proof that dismantles exactly the right doubt

Anyone can copy a louder promise or a discount. A unique mechanism requires understanding of the buyer — and that understanding compounds in the Recognition Map.

Proof

Who we help — and what has actually been produced.

Three different starting points, one system

• Cold start: €0 → +€100,000 of new monthly sales · 3 mo
• Growth: €300,000 → €1.2M in total sales · since we started
• Scaling: €300,000 → €500,000 monthly sales · profitably

See also GreenGoKauppa's story: +311% in sales →

What we commit to

• Everything we produce remains yours to use — even if the partnership ends.
• The report always tells what was tested, what was learned and what we do next.
• No conclusions on thin data — we'd rather say we don't know yet.

More answers: frequently asked questions

Open pricing

The whole system at one price — the commission comes from results.

The Shopkeeper's Sixth Sense™

€3,000 / mo + a pre-agreed commission on the sales we generate

The monthly fee is €3,000, and it covers the base costs of the partnership. There are no limited tiers — the whole service is included in the same price. The total is scoped by:

• how large an ad budget we manage
• how much production is needed
• which parts of the channel and buying path we own
• what kind of shooting and creator network the production requires

The monthly fee includes:

• continuous buyer and market research
• building the buyers' message path
• ad concepts and scripts
• static ads and edited videos
• systematic ad testing
• daily ad account management
• tracking and data quality upkeep
• the Recognition Map and monthly conclusions

On top of the monthly fee there is always a pre-agreed commission on the sales we generate. Metrics, baseline and calculation are agreed in writing before the partnership starts — so the partnership is profitable for both sides.

Our clients typically pay us €7,000–12,000 per month.

• 60-day results guarantee — terms agreed in writing before the start
• Pilot period possible · 1-month notice
• First test round live within 7 days of starting

You get an exact proposal before deciding. In the call we assess fit, responsibility and the model. You get a written proposal before committing to anything. Book a 30-minute call →

Production costs billed separately.

Strategy, concepting, scriptwriting, direction and editing belong to the monthly fee. Only pre-agreed external costs are billed separately:

• UGC creator fees
• studios and locations
• actors and models
• travel costs
• landing pages as separate builds
• larger separate productions

External costs are passed through without margin — and always agreed in advance.