Who it's for
You know exactly why your product works. Your buyer doesn't yet.
This is for online store owners selling: beauty & wellness · functional apparel & footwear · health, performance & recovery · home & everyday solutions · family & pet care · vision & personal aids · outdoor & active living. What these share: the product's value comes from how it works — not from looks, trends or discounts.
If your product has a mechanism — a reason it works — you sell a mechanism product. The fit: a physical consumer product priced $25–200, sold online, with at least $50,000/month in Meta spend.